LIT Verlag

Berlin Münster Wien Zürich London

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Natalie Wippel

Multinational Strategic Foresight of Environmental Trends in the Automobile Industry Using Internal Resources

Reihe: Schriften zur Automobilwirtschaft, Band 9, 2014, Gebundene Ausgabe, 360 Seiten

ISBN: 978-3-643-90540-6

€49.90
This book provides an overview of the basics of strategic foresight, the differences multinational enterprises (MNEs) have to deal with while working in an international context and an understanding of the interrelation of strategic foresight and environmental trends. The results of the study indicate that it is advantageous for MNEs to use their internal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP); but they have to be aware of possible barriers.

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